【The Ultimate Comparison】 What is "Fashion Health"? Difference from Deli-Heru, Prices, and How to Play

Walking through the neon-lit streets of Japan’s red-light districts, you will often see signs advertising "Massage," "Esthetic," or "Relaxation" with photos of beautiful women. Many of these are "Fashion Health" (often shortened to "Health"), the king of store-based sex services in Japan.

"How is it different from Deli-Heru?"

"Is it cheaper than a Soapland?"

"Can foreigners get in?"

For those asking these questions, Red Light Japan provides a thorough guide on the mechanics of Fashion Health, the play style, and the decisive differences from its biggest rival, "Deli-Heru."

1. What is "Fashion Health" (Health)?

Fashion Health is a store-based wind-trade (sex) business where you receive sexual services from a female cast member in a private room provided by the shop.

In Japan, Vaginal Intercourse (Honban) is legally prohibited in these establishments.

Therefore, the official stance is that they offer "Fashionable (Sexual) Massage not intended for ejaculation." However, in reality, they provide high-level satisfaction using hands, mouth, and body contact to lead men to climax.

Difference from Soapland

The biggest difference is the presence of a "Bathing Service."

• Soapland: The woman gets into a bathtub with you and washes your body (Mat Play).
• Fashion Health: There is a shower in the room, but it is strictly for you to clean yourself. The girl does not wash you in a bath. Because there are no expensive wet-area facilities, the prices are more reasonable than Soapland.

2. Fashion Health vs. Deli-Heru: 5 Decisive Differences

It’s not just about "Going there (Health)" vs. "Calling them (Deli-Heru)." The quality of play and the risks involved are totally different.

Red Light Japan’s Verdict: Which should you choose?

• Choose "Fashion Health" if:
• • "I absolutely hate when the girl looks different from the photo." (You want to verify visually).
  • "I don't want the hassle of booking a hotel."
  • "I want to enjoy cosplay or specific room situations."
• Choose "Deli-Heru" if:
• • "I want to play secretly without being seen entering a shop."
  • "I don't want to leave my hotel room."
  • "I want to save money."

3. Services and Flow of Play

① Service Menu

Basically, it is "Massage" + "Sexual Service."

• Blowjob (Fellatio): The most common service.
• Handjob: Stimulation by hand.
• Sumata (Grinding): A unique Japanese technique where the woman rubs her thighs or crotch against the penis. Also called "Pseudo-Sex," this is the highlight of Fashion Health.
• Paizuri (Titty f*ck): Stimulation using breasts.

Note: Vaginal Intercourse is STRICTLY PROHIBITED. Forcing this will result in immediate eviction and fines.

② The Flow

1. Entry & Nomination: Look at the "Panel" (photos) at the front desk and choose a girl.
2. Payment: Pay in advance (Cash is King).
3. Move to Room: Staff will guide you to a small private booth/room.
4. Shower: You take a shower to clean your genitals before the girl arrives (or sometimes she waits while you shower).
5. The Play: Enjoy the service within the time limit.
6. Exit: Shower again to clean up, get dressed, and leave.

4. Prices and System

Prices vary by area and shop rank, but here is the general market price.

【Standard 60-minute Course】

• Total Estimate: 15,000 JPY 〜 25,000 JPY

【Breakdown】

• Course Fee: Includes room charge and basic service.
• Nomination Fee: 1,000〜2,000 JPY (Free if you let the shop choose the girl).
• Option Fee: If you want cosplay or specific play (e.g., deep throat).

【The Trap of "Cheap Shops"】

You may see signs for "60 min 8,000 JPY." These are usually "Pink Salons" (Pinsaro).

These specialize only in oral sex (Blowjobs) and are very quick/casual. If you want deep contact, kissing, or Sumata, choose a standard Fashion Health shop (15,000 JPY+).

5. The "Wall" for Tourists & Solutions

Like Soapland, Fashion Health has a high rate of "Japanese Only" policies.

Why are foreigners refused?

• Communication: If you cannot say "Stop" or "It hurts," or understand the girl's instructions, it creates a risk of trouble.
• Rules: Shops fear foreigners will not understand the "No Intercourse" rule and will try to force sex.

How to break the wall

1. Search for "Foreigner Friendly":
   Do not just walk in. Search online for "Area Name + Fashion Health + Foreigner OK."
2. Use "Free Information Centers":
   In major districts (Kabukicho, Susukino), there are "Information Centers" (Muryo-Annai-Jo). Walk in and ask the staff: "Do you know a Health shop that accepts foreigners?" They know the current status of every shop.
3. Bring your Passport:
   It is mandatory for age verification.

6. Recommended Areas

While they exist all over Japan, these are the "Hot Spots" for Fashion Health.

• Uguisudani (Tokyo): Known as the "Holy Land of Health." High concentration of shops, very deep and intense services.
• Ikebukuro (Tokyo): Massive number of shops with a wide variety of genres (Costume, Fetish, etc.).
• Susukino (Sapporo/Hokkaido): The largest red-light district in the north. Generally more welcoming to tourists than Tokyo.
• Nipponbashi / Namba (Osaka): Known for energetic girls and reasonable prices.

Summary

Fashion Health is a perfectly balanced option that sits between the "casualness" of Deli-Heru and the "luxury" of Soapland.

The ability to enjoy themed rooms and cosplay is a unique charm of the store-based system.

"I'm scared to call a girl to my hotel, but I want to go to a shop and get proper service."

If that sounds like you, Fashion Health is your destination tonight.

Respect the rules, mind your manners, and enjoy the pleasure of Japanese "Omotenashi."